Political Advertising in the United States

by Travis N. Ridout, Erika Franklin Fowler, Michael M. Franz, et al.

Book Overview

Political Advertising

in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside...

• Format: Paperback
• Language: English
• ISBN: 0367761475
• ISBN13: 9780367761479
• Release Date: November 2021
• Publisher: Routledge
• Length: 182 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"