Poetik Der Marke: Konsumkultur Und Literarische Verfahren 1900-2000 [German]

by Björn Weyand

Branded products opened a new poetological playing field for literature. This study shows how the works of E. Edel, T. Mann, I. Keun, W. Koeppen, and C. Kracht reflected the material, semiological, and cultural theory aspects of consumer culture and transformed them into literary devices. The volume considers a range of issues, from product catalogs to fetishization, including capitalist circulation processes and the fascination with surface. It...

• Format: Hardcover
• Language: German
• ISBN: 3110301172
• ISBN13: 9783110301175
• Release Date: October 2013
• Publisher: de Gruyter
• Length: 418 Pages
• Weight: 1.65 lbs.
• Dimensions: 1.1" x 6.4" x 9.1"