Pocket Marketer

by Brian Scott Sockin and Janet Grottalio

Covers the basic principles, techniques, and tools of marketing, including research, product development, packaging, advertising, promotion, public relations, pricing, and distribution.

• Format: Paperback
• Language: English
• ISBN: 0446393762
• ISBN13: 9780446393768
• Release Date: December 1992
• Publisher: Grand Central Publishing
• Length: 305 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.5" x 3.7" x 7.5"