Pocket Guide to the Marketing Plan

by Peter Morris and Malcolm McDonald

A unique marketing book, from one of the most widely read and high profile marketing authors. Marketing planning still remains one of the great, unconquered challenges for businesses everywhere. There... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750626429
• ISBN13: 9780750626422
• Release Date: January 1996
• Publisher: Butterworth-Heinemann
• Length: 96 Pages
• Weight: 0.25 lbs.
• Dimensions: 0.2" x 4.8" x 7.2"