Plunkett's Advertising & Branding Industry Almanac 2023: Advertising & Branding Industry Market Research, Statistics, Trends and Leading Companies

by Jack W. Plunkett

Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes trends, globalization, technologies, finances, Internet and online strategies, wireless advertising, social networks, branding, public relations, agencies, developments...

• Format: Paperback
• Language: English
• ISBN: 1628316365
• ISBN13: 9781628316360
• Release Date: May 2023
• Publisher: Plunkett Research
• Length: 486 Pages
• Weight: 2.46 lbs.
• Dimensions: 1.0" x 8.5" x 11.0"