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Hardcover Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Book

ISBN: 0062407619

ISBN13: 9780062407610

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

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Format: Hardcover

Condition: Very Good

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Book Overview

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game--defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best...

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