Platform Power and Policy in Transforming Television Markets

by Tom Evens and Karen Donders

Book Overview

This book seeks to investigate 'platform power' in the multi-platform era and unravels the evolution of power structures in the TV industry as a result of platformisation. Multiple TV platforms and modes of distribution are competing-not necessarily in a zero-sum game-to control the market. In the volume, the contributors work to extend established 'platform theory' to the TV industry, which has become increasingly organised as a platform economy...

• Format: Hardcover
• Language: English
• ISBN: 3319742450
• ISBN13: 9783319742458
• Release Date: April 2018
• Publisher: Palgrave MacMillan
• Length: 304 Pages
• Weight: 1.16 lbs.
• Dimensions: 0.8" x 5.8" x 8.3"