Section I. Introduction 1. MADS & More: Transcription Factors that Shape the Plant Rainer Melzer and G?nter Thei en Section II. Identification of Transcription Factors 2. In Silico Mining and PCR Based Approaches to Transcription Factor Discovery in Non-Model Plants: Gene Discovery of the WRKY Transcription Factors in Conifers Jun-Jun Liu and Yu Xiang 3. Isolation of Plant Transcription Factors Using a Yeast...