Planning, Implementing, and Evaluating Health Promotion Programs: A Primer

by James F. McKenzie, Brad L Neiger, Rosemary Thackeray, et al.

Book Overview

Planning, Implementing, and Evaluating Health Promotion Programs: A Primer, provides readers with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. Health Education, Health Promotion, Health Educators, and Program Planning, Models for Program Planning in Health Promotion, Starting the Planning Process, Assessing Needs, Measurement, Measures, Measurement Instruments and Sampling, Mission Statement, Goals, and Objectives, Theories and Models Commonly Used for Health Promotion Interventions, Interventions, Community Organizing and Community Building, Identification and Allocation of Resources, Marketing: Making Sure Programs Respond to Wants and Needs of Consumers, Implementation: Strategies and Associated Concerns, Evaluation: An Overview, Evaluation Approaches and Designs, Data Analysis and Reporting. Intended for those interested in learning the basics of planning, implementing, and evaluating health promotion programs

• Format: Paperback
• Language: English
• ISBN: 0321542169
• ISBN13: 9780321542168
• Release Date: December 2009
• Publisher: Benjamin-Cummings Publishing Company
• Length: 464 Pages
• Weight: 1.81 lbs.
• Dimensions: 1.0" x 7.4" x 9.0"

Customer Reviews

Excelent Transaction!

Package was received in a timely manner. Product arrived as described. Will do business with again.

Program Planning

I received this book in a very timely manner. As a matter of fact, I asked the seller if they could send it express mail because of the class I was taking. They were an excellent company, one I will use for the next four years of college. Rated 5 stars excellent.

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