Planning and Managing Public Relations Campaigns: A Strategic Approach (PR In Practice)

by Anne Gregory

Book Overview

Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides available. Digestible... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749468734
• Release Date: December 2015
• Publisher: Kogan Page
• Length: 224 Pages
• Weight: 0.15 lbs.
• Dimensions: 9.3" x 0.6" x 6.3"