Planning and Managing Public Relations Campaigns: A Strategic Approach

by Anne Gregory

Book Overview

Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides available. Digestible... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749451084
• ISBN13: 9780749451080
• Release Date: July 2010
• Publisher: Kogan Page
• Length: 200 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.4" x 6.1" x 9.1"