Planning and Managing a Public Relations Campaign: A Step-By-Step Guide

by Anne Gregory

Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of ""Planning and Managing Public Relations Campaigns"" provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a program in a structured way to benefit both the organization...

• Format: Paperback
• Language: English
• ISBN: 0749429917
• ISBN13: 9780749429911
• Release Date: January 2001
• Publisher: Kogan Page
• Length: 184 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"