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Hardcover Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World's Columbian Exposition Created Modern Marketingvolume 5 Book

ISBN: 0806160101

ISBN13: 9780806160108

Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World's Columbian Exposition Created Modern Marketingvolume 5

(Part of the The William F. Cody Series on the History and Culture of the American West Series)

The average American today is bombarded with as many as 5,000 advertisements a day. The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but Pioneers of Promotion tells a different story. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing to the late nineteenth century when three charismatic individuals launched an industry that defines...

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Format: Hardcover

Condition: New

$32.95
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