Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media

by Paul Springer and Mel Carson

Book Overview

Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era.

Springer and Carson have tracked down and documented behind-the-scenes insight, decisions and opinions that inspired digital phenomena such as Virtual Reality, Dove's "Real Beauty" campaign, Obama's 2008 presidential campaign, celebrity take-up...

• Format: Paperback
• Language: English
• ISBN: 0749466049
• ISBN13: 9780749466046
• Release Date: October 2012
• Publisher: Kogan Page
• Length: 232 Pages
• Weight: 0.77 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"