Born in Sardinia, Giovanni Pintori (1912-1999) was employed by Olivetti in 1939, where he defined the image during the company's maximum expansion, as a direct expression of the utopian project of Adriano Olivetti: an advertising language capable of representing the product through free associations and allegories, to qualify as a real graphic vocabulary, abstract and symbolic. Though the majority of his work consists on the production of Pintori...
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Design