Pink Globalization: Hello Kitty's Trek across the Pacific

by Christine R. Yano

Book Overview

In Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization--the spread of goods and images labeled cute (kawaii) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets,...

• Format: Paperback
• Language: English
• ISBN: 0822353636
• ISBN13: 9780822353638
• Release Date: April 2013
• Publisher: Duke University Press
• Length: 336 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"