Picture Your Business Strategy: Transform Decisions with the Power of Visuals

by Christine Chopyak

Book Overview

PICTURE THIS: A BOLD NEW BUSINESS STRATEGY DRAWN FROM TODAY'S HOTTEST VISUAL TRENDS

Scientific studies have shown that looking at pictures, drawings, and other graphics engage both sides of the brain--opening the "mind's eye" and business systems to new possibilities we might not otherwise see. Frustrated by lackluster approaches to strategy, companies are combining illustrations and color with business strategy with phenomenal success.

If...

• Format: Hardcover
• Language: English
• ISBN: 0071815023
• ISBN13: 9780071815024
• Release Date: June 2013
• Publisher: McGraw-Hill Companies
• Length: 240 Pages
• Weight: 1.20 lbs.
• Dimensions: 1.1" x 7.6" x 8.0"