Phraseological Units in Advertising. An Empirical Analysis of the Effects of Modified Linguistic Expressions

by Barbara Lohmann

Seminar paper from the year 2014 in the subject English Language and Literature Studies - Linguistics, grade: 1,3, University of M nster, language: English, abstract: Since Leech published his pioneering work English in Advertising in 1966, the relevance of advertising increased steadily in linguistics during the twentieth century (Bell, 1995: 32). The term advertising itself means 'to turn towards', thus one of the central and obvious aims of advertising...

• Format: Paperback
• Language: English
• ISBN: 365670659X
• ISBN13: 9783656706595
• Release Date: August 2014
• Publisher: Grin Verlag
• Length: 28 Pages
• Weight: 0.11 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"