Pharmaceutical Marketing

by Matthew Perri, Brent L. Rollins, Matthew Perri III

Book Overview

Pharmaceutical Marketing will provide students and new industry professionals with a thorough overview of the general principles of marketing including marketing as a process, marketing effectives in... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1449697992
• ISBN13: 9781449697990
• Release Date: February 2013
• Publisher: Jones & Bartlett Publishers
• Length: 282 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.9" x 6.0" x 8.9"