Pharmaceutical Markeing: Strategy and Cases

by Mickey C. Smith

Book Overview

Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and legal aspects of marketing pharmaceutical products, examines the consumers and prescribers, and explores successful...

• Format: Hardcover
• Language: English
• ISBN: 0866568611
• ISBN13: 9780866568616
• Release Date: October 1991
• Publisher: CRC Press
• Length: 440 Pages
• Weight: 1.80 lbs.
• Dimensions: 1.3" x 6.0" x 8.4"