Pharmaceutical Marketing: Principles, Environment, and Practice

by Richard W. Roukema, Mickey C. Smith, Bruce R. Siecker, et al.

Book Overview

Explore the nuts and bolts of marketing pharmaceuticals today

Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth in Dr. Mickey Smith's series of books on the subject which began in the 1960s. In this extraordinary book, he and his co-authors examine the principles of marketing pharmaceuticals, describe the environmental factors that affect their application, and show how...

• Format: Paperback
• Language: English
• ISBN: 0789015838
• ISBN13: 9780789015839
• Release Date: March 2002
• Publisher: CRC Press
• Length: 392 Pages
• Weight: 1.32 lbs.
• Dimensions: 1.0" x 8.4" x 6.0"