Pharmaceutical Marketing Mix Strategies

by G. S. Batra and Harpreet Singh

Though India has become a lucrative market for pharmaceuticals, liberalization and Globalization has thrown up a variety of challenges and opportunities. Pharmaceutical marketing Mix Strategies aims... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3848414538
• ISBN13: 9783848414536
• Release Date: April 2012
• Publisher: LAP Lambert Academic Publishing
• Length: 156 Pages
• Weight: 0.52 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"