Pharmaceutical marketing in India: For Today and Tomorrow

by Subba Rao Chaganti

Twenty-five years ago, Pharmaceutical Marketing in India: Concepts, Cases, Strategy was the first-ever sectoral marketing book in the Asia Pacific Region. Today, twenty-five years later, Pharmaceutical Marketing in India for Today and Tomorrow continues to be the most comprehensive sectoral marketing book in pharmaceuticals in the Asia Pacific Region.

The new 25th Anniversary Edition of the book is an updated version of the original...

• Format: Hardcover
• Language: English
• ISBN: 9388305256
• ISBN13: 9789388305259
• Release Date: October 2018
• Publisher: Bsp Books Pvt. Ltd.
• Length: 668 Pages
• Weight: 2.43 lbs.
• Dimensions: 1.4" x 6.1" x 9.2"