Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand

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Pharmaceutical Lifecycle Management: Making the...

Edition Description

A comprehensive guide to optimizing the lifecycle management of pharmaceutical brands

The mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for...

Edition Details

Format:Hardcover

Language:English

ISBN:0470487534

Format: Hardcover

Condition:

98.80

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List Price: ~~$106.95~~

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Pharmaceutical Lifecycle Management: Making the...

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