Pharmaceutical Launch Excellence: Bringing a New Drug to Market Successfully

by Colin Wight

Planning and implementing a new drug launch strategy is a complex process that requires everyone involved to have a clear sense of what success looks like and to plan how to deliver that success. Colin Wight's Pharmaceutical Launch Excellence is a 'must have' guide to the process that explains all of the variables at work and offers pragmatic advice to help pharma executives secure market access, stakeholder advocacy and establish a realistic governance...

• Format: Hardcover
• Language: English
• ISBN: 1472426800
• ISBN13: 9781472426802
• Release Date: December 2023
• Publisher: Routledge
• Length: 180 Pages