Persuasive Communication and Drug Abuse Prevention

by Lewis Donohew

Book Overview

The history of drug abuse prevention campaigns suggests limitations in producing measurable changes in behavior. In the past, there was concern over the possibility of such publicity actually encouraging interest in drug use, rather than discouraging such behavior. Although little or no scientifically sound empirical evidence has been found to support such a view, several social science textbooks still refer to this as something of which to be wary...

• Format: Paperback
• Language: English
• ISBN: 0415516242
• ISBN13: 9780415516242
• Release Date: December 2011
• Publisher: Routledge
• Length: 372 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"