Persuasive Business Writing: Creating Better Letters, Memos, Reports, and More

by Mary Cross

Book Overview

Describes aspects of persuasion, tells how to use copywriting techniques in routine business communication, and provides specific tips for business letters, memos, and reports.

• Format: Hardcover
• Language: English
• ISBN: 081445898X
• ISBN13: 9780814458983
• Release Date: January 1987
• Publisher: AMACOM/American Management Association
• Length: 179 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.8" x 6.3" x 9.3"