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Persuasive Advertising: Evidence-Based Principles
Edition Description
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising...
Edition Details
Format:Paperback
Language:English
ISBN:1349511897
Format: Paperback
Condition:
$
89.99
50 Available
Persuasive Advertising: Evidence-Based Principles
Edition Description
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising...
Edition Details
Format:Hardcover
Language:English
ISBN:1403913439
Format: Hardcover
Condition:
$
119.99
50 Available
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