Persuasion: Theory and Research

by Daniel J. O'Keefe

Book Overview

This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O′Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral...

• Format: Paperback
• Language: English
• ISBN: 0761925392
• ISBN13: 9780761925392
• Release Date: January 2002
• Publisher: Sage Publications, Inc
• Length: 384 Pages
• Weight: 2.11 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"

Customer Reviews

Excellent text

When I began this book, I had almost no knowledge of the Persuasion theory and very little familiarity with social research in general. That wasn't a problem because of O'Keefe's writing skill. He provides great summaries (even putting summaries in the middle of chapters at appropriate places), examples (which minimize jargon that has not been previously introduced), and construction. I recommend this text.

Communication Class Text

This text was our assigned text for my Comm class this summer semester. At first I was pretty bored and completely put off by the language and theories. But, after delving into it I find it fascinating. It's well written with good examples and easy-to-follow, real life ideas. Not something I'd read just for the fun of it, but a good text to accompany my class.