Persuasion: New Directions in Theory and Research

by Gerald R. Miller and Michael E. Roloff

Book Overview

An expert in the study of mass communications and an expert on interpersonal communication bring together contributions that explore the ways in which we are persuaded. Essays cover three major aspects of the subject: theory and definition of persuasion, factors in the persuasion process, and the application of persuasion to negotiation, marketing, family relationships and politics.

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• Format: Hardcover
• Language: English
• ISBN: 0803912137
• ISBN13: 9780803912137
• Release Date: January 1980
• Publisher: Sage Publications, Inc
• Length: 308 Pages
• Weight: 1.25 lbs.