Persuasion: Messages, Receivers, and Contexts

by William Rogers

Book Overview

Persuasion covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. In an accessible and engaging format, it encourages students to apply persuasion principles and theories to real-world case studies. Students are also guided to develop skills in public speaking, debate, courtroom communication, interpersonal communication, and more. Persuasion features extended discussions of propaganda,...

• Format: Paperback
• Language: English
• ISBN: 0742536742
• ISBN13: 9780742536746
• Release Date: October 2006
• Publisher: Globe Pequot Publishing Group Inc/Bloomsbury
• Length: 432 Pages
• Weight: 2.30 lbs.
• Dimensions: 0.9" x 7.5" x 9.3"