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Persuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real-life experiences, from critically viewing persuasive public campaigns to making business and health care decisions. This new edition concludes with a new chapter on the assessment of persuasive... Read Full Overview

This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.

Through its use of rhetoric, criticism, and social scientific research, this book helps... Read Full Overview