Persuasion in the Media Age

by Timothy A. Borchers

Book Overview

A contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhetorical theories as a foundation for the book, essential... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 157766826X
• ISBN13: 9781577668268
• Release Date: November 2012
• Publisher: Waveland Press
• Length: 471 Pages
• Weight: 1.75 lbs.
• Dimensions: 1.2" x 6.9" x 9.1"