Persuasion in the Media Age

by Timothy A. Borchers

Book Overview

A contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhetorical theories as a foundation for the book, essential... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0072862912
• ISBN13: 9780072862911
• Release Date: January 2005
• Publisher: McGraw-Hill Companies
• Length: 448 Pages
• Weight: 1.90 lbs.
• Dimensions: 0.8" x 7.4" x 9.0"