Persuasion in Society

by Herbert W. Simons and Jean Jones

Book Overview

". . . my most basic convictions are that persuasion is about winning beliefs, not arguments; that communicators who seek to win belief need to communicate with their audiences, not at them; and that persuasion at its best is a matter of giving and not just getting -- of moving toward persuadees psychologically, recognizing that they are most likely to give you what you want if you can show them that what you propose also gives them what they want...

• Format: Paperback
• Language: English
• ISBN: 0761919082
• ISBN13: 9780761919087
• Release Date: May 2001
• Publisher: Sage Publications, Inc
• Length: 440 Pages
• Weight: 1.75 lbs.
• Dimensions: 0.9" x 7.0" x 9.0"