Persuasion in Society

by Herbert W. Simons and Jean Jones

Book Overview

Persuasion in Society, Third Edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Jean G. Jones and Herbert...

• Format: Paperback
• Language: English
• ISBN: 1138825662
• ISBN13: 9781138825666
• Release Date: April 2017
• Publisher: Routledge
• Length: 546 Pages
• Weight: 2.34 lbs.
• Dimensions: 1.3" x 7.3" x 9.2"