Persuasion in Society

by Jean G. Jones, Andi McClanahan, Joseph Sery

Book Overview

This fully-updated fourth edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving perspectives from rhetoric, critical theory, and social science and applying their insights to practical political, social, and business contexts.

This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its...

• Format: Paperback
• Language: English
• ISBN: 036761572X
• ISBN13: 9780367615727
• Release Date: March 2022
• Publisher: Routledge
• Length: 366 Pages
• Weight: 1.43 lbs.
• Dimensions: 0.8" x 7.0" x 10.0"