Persuasion in Practice

by Kathleen Kelley Reardon

Book Overview

What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number...

• Format: Paperback
• Language: English
• ISBN: 0803933177
• ISBN13: 9780803933170
• Release Date: February 1991
• Publisher: Sage Publications, Inc
• Length: 248 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.6" x 6.1" x 8.5"

Customer Reviews

Hiiden Gem

This book is a hidden gem. If you are a leader, or want to be a leader in business, government, law, UN, or the armed services, this book is required reading. In this one book, the author summarizes every persuasion theory. She acknowledges the successes of each theory, and then just as easily challenges their flaws. Her clear definition of persuasion and what it is not, for the first time gives a leader the ability to access each communication relationship he or she may be in. The book also for the first time gives sophisticated programmers the ability to create models for practice avatar models or create models for cultural change efforts- from persuasion with one person to persuasion with a population. Often marketing people forget humans are capable for thinking for themselves, and she underscores this point by pointing out persuasion is something you "do with people", not "do to people".