Persuade: The 4-Step Process to Influence People and Decisions

By DiganJeff CochranAndres Lares, et al.

Book Overview

Transform your ability to persuade and negotiate with this practical new resource

In Persuade: The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan PhD deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting.

In this important book you'll discover:

Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions Real world examples and practical exercises to illustrate and practice the concepts discussed A fun yet rigorous approach of a complex subject that can be practically applied in any business situation

Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.

• Format: Hardcover
• Language: English
• ISBN: 1119778514
• ISBN13: 9781119778516
• Release Date: June 2021
• Publisher: Wiley
• Length: 256 Pages
• Weight: 1.05 lbs.
• Dimensions: 1.0" x 6.1" x 9.1"