Perspectives on Social Media Marketing

by B. Bonin Bough and Stephanie Agresta

Book Overview

PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1435456521
• ISBN13: 9781435456525
• Release Date: October 2010
• Publisher: Cengage Learning
• Length: 278 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.7" x 6.1" x 9.0"