Perspectives on Economic Integration and Business Strategy in the Asia-Pacific Region

by Sam Dzever

Book Overview

The book contains selected papers presented at two international Euro-Asia research conferences held in Nantes and Poitiers, France, in 1994 and 1995. These papers are among the most recent empirical works concerned with the analysis of economic transformation and business strategy in the Asia-Pacific region. Various themes are addressed ranging from an assessment of the environment to more specific issues, e.g. business and marketing strategies of...

• Format: Paperback
• Language: English
• ISBN: 1349256439
• ISBN13: 9781349256433
• Release Date: January 1997
• Publisher: Palgrave MacMillan
• Length: 247 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"