Personas with Punch: True Stories of 6 Personas that Made a Difference for Marketers, Companies, and their Bottom Line

by Wayne Cerullo

Many marketers try to get by with flabby, generic demographic descriptions of their audience rather than painting true, inspiring portraits of the people companies are created to serve. This book is designed to equip and encourage B2B marketers with real stories of real B2B personas that have made a difference for marketers, their companies, and their bottom line. Wayne Cerullo, along with Dennis Flynn and Scott Hornstein, bring experience from working...

• Format: Paperback
• Language: English
• ISBN: 1984121979
• ISBN13: 9781984121974
• Release Date: January 2018
• Publisher: Createspace Independent Publishing Platform
• Length: 64 Pages
• Weight: 0.19 lbs.
• Dimensions: 0.1" x 5.5" x 8.5"