Personality Traits in Professional Services Marketing

by James B. Wetizul and James B. Weitzul

Identifying the people best suited to marketing a firm to new clients is critical to the success of new business acquisition. Weitzul's research, plus his own consulting (and new business acquisition) experience, convinces him that not only are some people better suited than others to this delicate task, but that there are ways to identify the traits that make them better--and before costly mistakes can happen. Weitzul guides managing partners and...

• Format: Hardcover
• Language: English
• ISBN: 0899308775
• ISBN13: 9780899308777
• Release Date: April 1994
• Publisher: Praeger
• Length: 184 Pages
• Weight: 1.06 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"