Personality Influences Consumer Behaviour

by Kamran Siddiqui

The study has various distinctive features. Previously there has been no meaningful research on the relationship between personality traits and consumer behaviour variables. Most previous studies were... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659452378
• ISBN13: 9783659452376
• Release Date: October 2013
• Publisher: LAP Lambert Academic Publishing
• Length: 200 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"