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Hardcover Personality and Persuasibility Book

ISBN: 0313233209

ISBN13: 9780313233203

Personality and Persuasibility

General persuasibility--a person's readiness to accept social influence from others irrespective of what he or she knows about the communicator or what it is that the communicator is advocating--is studied. Significant contributions on individual differences in persuasibility made by a number of psychologists associated with the Yale Communication and Attitude Change Program are brought together in this volume.

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Format: Hardcover

Condition: New

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