Personalisation

by Peter Beresford

Personalization has become a social policy buzzword in the twenty-first century as many organizations move steadily away from one-size-fits-all models of service. In this provocative book, Peter Beresford is joined by other top academics to challenge the personalization agenda. Although critical of one-size-fits-all approaches, they contend that personalization turns service users into consumers who are shopping in a care market. This does not facilitate...

• Format: Paperback
• Language: English
• ISBN: 1447316142
• ISBN13: 9781447316145
• Release Date: April 2014
• Publisher: Policy Press
• Length: 76 Pages
• Weight: 0.25 lbs.
• Dimensions: 0.3" x 5.1" x 7.7"