Personal Influence: The Part Played by People in the Flow of Mass Communications

by Elihu Katz and Paul F. Lazarsfeld

Book Overview

Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon."

• Format: Paperback
• Language: English
• ISBN: 0029171504
• ISBN13: 9780029171509
• Release Date: June 1964
• Publisher: The Free Press
• Weight: 1.25 lbs.