Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands

by Wioleta Kucharska

Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals' knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.

Personal branding and personal knowledge are critical assets of knowledge workers and key drivers of their development...

• Format: Paperback
• Language: English
• ISBN: 1032013389
• ISBN13: 9781032013381
• Release Date: May 2024
• Publisher: Routledge
• Length: 168 Pages
• Weight: 0.58 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"