Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands

by Wioleta Kucharska

Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals' knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.

Personal branding and personal knowledge are critical assets of knowledge workers and key drivers of...

• Format: Hardcover
• Language: English
• ISBN: 1032013362
• ISBN13: 9781032013367
• Release Date: August 2022
• Publisher: Routledge
• Length: 168 Pages
• Weight: 0.94 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"