Performance Excellence in Marketing, Sales and Pricing: Leveraging Change, Lean and Innovation Management

by Marc Helmold

Chapter 1: Marketing, Sales and Pricing: Introduction.- Chapter 2: Marketing Management as Part of the Corporate Strategy.- Chapter 3: Marketing Concepts.- Chapter 4: B2B and B2C Marketing.- Chapter 5: Sales Management.- Chapter 6: Economic Pricing, 3C-Pricing and Cost-Estimation Concepts.- Chapter 7: Value-based and Cost based Pricing Concepts.- Chapter 8: Service Marketing and Service Sales Management.- Chapter 9: Marketing-Mix.- Chapter 10: Market...

• Format: Hardcover
• Language: English
• ISBN: 3031100964
• ISBN13: 9783031100963
• Release Date: September 2022
• Publisher: Springer
• Length: 271 Pages
• Weight: 1.33 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"