Perfect Phrases for Sales and Marketing Copy: Hundreds of Ready-To-Use Phrases to Capture Your Customer's Attention and Increase Your Sales

by Barry Callen

Book Overview

The Right Phrase for Every Situation...Every Time

Whether you're trying to come up with a terrific headline for a newspaper ad, a snappy brochure for sales reps, or a slick radio script, every word counts. That's why you need Perfect Phrases for Marketing and Sales Copy. Filled with specific methods for writing the kind of headlines, body copy, taglines, and calls to action that will capture customer attention and move people...

• Format: Paperback
• Language: English
• ISBN: 0071495908
• ISBN13: 9780071495905
• Release Date: November 2007
• Publisher: McGraw-Hill Companies
• Length: 224 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.7" x 5.0" x 8.0"